Selling without a realtor? Keep that instinct — fix the hard part
You listed FSBO to keep the commission. The hard part isn't the paperwork — it's reaching the retail buyers who only shop the MLS.
How it works
Most FSBO homes sell to a bargain hunter or eventually list with an agent anyway. Keyela's guaranteed-price program is the middle path: you get a minimum price in writing, a licensed partner brokerage puts the home on the MLS in front of full retail demand, and the marketing bill is ours, not yours. You never pay a commission — our compensation comes from the spread above your guaranteed number, and if it sells above the target, we split that with you.
Already getting calls from wholesalers lowballing your FSBO listing? Compare their number to a written guarantee — then make them beat it.
The guaranteed amount is the minimum you receive when your home sells — no fees or commissions come out of it.
Close in weeks or months — you pick the date, and you can cancel within 3 business days of signing, no questions asked.
Marketing and buyer negotiations run through an independent Utah licensed brokerage; closings run through a licensed title company. Keyela is the investor putting its own money behind your price.
Common questions
Is this just listing with extra steps?
No — a listing gives you a hope; this gives you a floor. The guaranteed number is the minimum you receive when it sells, in writing, before you commit.
Who actually markets the home?
A Utah licensed brokerage handles the MLS, showings, and buyer negotiations. Keyela is an investor with a written interest in the deal — that's disclosed plainly in the agreement.
What does it cost me?
Nothing. No commission, no fees, no marketing costs. If the home doesn't sell during the term, the agreement simply expires and you owe nothing.
See your number — free, in minutes
No obligation, no fees, and nothing is binding until you sign — with a 3-day cancellation right even then. Or call us: (801) 758-2234.
Get my cash offerWe buy and sell across the Wasatch Front and beyond: Salt Lake City · West Valley City · West Jordan · Sandy · Provo · Orem · Lehi · Ogden · Layton · St. George · Taylorsville · Millcreek · Draper · Herriman. Situations we help with: selling fast · as-is sales · foreclosure · inherited homes · divorce sales · tenant-occupied rentals · selling without a realtor · probate.